SLX is a live-work concept new to Salt Lake City, that is a hive for entrepreneurs and startups. They do not cut corners on quality and have amenities stretching from a work club to a rooftop pool to encourage connection-driven living.
The Ask
Through their opening, SLX wanted to increase awareness of their facilities to college students looking for a new living situation.
The Response
You deserve better. Living in a frat house equivalent is not necessary, you are just doing this to yourself. SLX is a place where people can enhance their quality of life and expand their careers. To communicate this message, we wanted to shine a light on the life many college kids. A life full of sticky floors, chickens, and boxers under a suit jacket.
The Approach
Role: strategy / creative direction
Why live in dirty, messy, and small apartments/houses when SLX offers luxury apartments for an affordable cost.