SadieB is a women-owned and run personal care company that strives to support girls’ mental health. They focus on empowering girls by nurturing the body and mind through quality hygienic products.
The Ask
Through their launch week in over 500 Target stores across the country, SadieB wanted to grow their in-store product awareness while making their theme clear: girl-care.
The Response
The AdThing team and I produced SadieB affirmation cards.
These cards had quotes and tips that evolved around the company themes of mental hygiene, self-confidence, and women empowerment. The quotes used are from women who fit into SadieB products' themes: athletes, creators, go-getters, and adventurers.
The material and larger size allow for the cards to be displayed on an array of surfaces (as shown in the video).
During the launch week, these cards were distributed at sporting events with a high Gen-Z girl attendance rate and in front of Target stores displaying SadieB products. The cards are now being used across SadieB socials.
The Approach
Role: account manager / strategy
Empower Gen-Z girls while also prioritizing bottles moving off the Target shelf. Embrace SadieB’s youthful color palette and encourage positive mental hygiene.