Foam is a Salt Lake City based laundry service that can wash, dry, fold, and deliver laundry in less than 24 hours.
The Ask
Raise college students’ awareness of Foam services, especially those living on campus.
The Response
The Approach
I asked myself this question: Why does everyone hate doing laundry? And the answer is quite simple: time. No one likes spending their day waiting for their clothes to be clean, when they could be doing so much more.
People dont like doing laundry, so why woud they watch an ad about it? This prompted me to make a simple and straightforward video campaign for Foam’s socials based on the concept of “don’t loiter, launder”.