One of the most rebellious and bold audio brands collaborated with the leading supplier of camo prints, creating a limited-edition collection of earbuds and over-the-ear headphones.

The Ask

In 2 weeks, deliver headlines for a product launch with the surrounding theme of “stand out in camo that’s made to be seen”.

The Pitch

The Reworked Results

The Approach

Role: strategy / copy / design

These headphones are made for those who want to show off their unique style in the urban jungle. Tap into the wild side that RealTree brings out, while still emphasizing the bold aura of Skullcandy. Remember, camo is not just a trend, it’s a lifestyle.

Website Landing Page

Social Media Advertising

Skullcandy X REALTREE was their top-selling and fastest-selling collab ever, resulting in near-sell-out results

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